Dudley Beauty Corp CEO named Distinguished Alum

A notable business leader and humanitarian, she imparted some of her wisdom to students and told them her motto is “Where much is given, much is required.” 

Graduating with the GBS Class of 1984, Ursula is now the second generation in the Dudley family business and is responsible for defining the brand as the premier beauty company for the multicultural market. 

She said her goal is to “enrich women’s lives so they can see their beauty on the outside and the inside.”

Ursula came to GBS as a sophomore and became very involved in extracurriculars. She was honored as Cum Laude and by the National Honor Society, was a State and National Debate Champion, and a member of a number of organizations including Epicurean Cultural Society, Forensics, International Club, PE Leaders, Science Club, and Future Business Leaders of America.
She went on to receive a bachelor’s degree in psychology from Harvard College in 1988, and a juris doctorate from Harvard Law School in 1991. After graduation, she became Dudley’s General Counsel & Director of Customer Service. The next year, she and her team developed Dudley Products Cosmetics into a full line for multicultural woman. By 2008, she became owner and president of Dudley Beauty Corp. The company includes 3,500 products sold largely through salons, independent distributors, and online in the U.S. and nine other countries. 
Ursula said she tries to live her personal motto, “Where much is given, much is required” and donates to the Sister Soldier Project, which provides hair care products to African American women soldiers in combat zones to help them comply with the military’s requirements. She also serves on the boards of several academic and community organizations and is an adjunct Business Law professor at North Carolina Agricultural & Technical State University's School of Business & Economics. She is the first African American woman on the Direct Selling Association’s Board of Directors. She lives in Greensboro, North Carolina with her husband Mark and is the mother of two children, Mark Jr. and Elena. 
Dudley Beauty Corp CEO named Distinguished Alum